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In the latest ad for her beverage line, Blake Lively poked fun at the recent Photoshop drama involving Kate Middleton — and it seems to have royally backfired.
On March 13, Blake Lively posted an Instagram announcing new flavors for her Betty Buzz and Betty Booze beverages, set to launch this summer. The carousel shows seven images of the new products, but the first is very obviously heavily edited — and very obviously alluding to the Princess of Wales’ recent photo-editing controversy.
“I’m so excited to share this new photo I just took today to announce our 4 new @bettybuzz & @bettybooze products!” Lively captioned the post. “Now you know why I’ve been MIA.”
Lively is seated poolside in the first image, but several things appear to be digitally manipulated: The pool and the chair she’s sitting in are warped, her hands are from two different people, her body appears unnaturally positioned, and lemons and drink cans are plopped randomly throughout the scene.
Lively’s caption goes on to announce the new drink flavors: Sparkling Oak Smoked Lemonade Mocktail, Sparkling Apple Ginger Sour Cherry Mocktail, Sparkling Tequila with Smoky Pineapple and Sparkling Bourbon with Oak Smoked Lemonade.
This obvious editing in Lively’s photo is by design rather than mistake, unlike in Kate’s recent Mother’s Day photo gaffe earlier this month. Amid photo agency retractions and questions about the royal’s recent whereabouts post-abdominal surgery, Kensington Palace released an apology from the princess, in which she wrote, “Like many amateur photographers, I do occasionally experiment with editing.”
Lively was making light of the situation in the ad, but the overwhelming majority of people in her comments section did not take the joke lightly:
- “Very disappointed. I never would have thought Blake would go low like this. 😢talk about women empowerment. Such [a shame] to see this.”
- “Nothing like kicking another woman when she’s down 🤢”
- “There’s nothing funny about this. I thought more of you. So much for ‘supporting women.’ Must be just the ones you like. Hope you never have to face this mockery.”
- “I always been a fan, but this ‘joke’ is so disappointing 😞 Look at all the bullying and hate it’s sparked and fueled in these comments.”
- “Very disappointed you jumped on the ‘let’s make fun of Kate’ dogpile.”
- “Oh bullying another woman!!! Especially a mother who is recovering from a major surgery”
- “Way to kick someone when they’re down. Real mean girl move.”
Even Hugh Jackman, a friend of the Lively-Reynolds family, caught strays when he commented, “Yessssss!!! Please send preorder link asap.”
“@thehughjackman joining in on bullying a sick public figure who cant even recover in peace? Shame on you,” replied one person, while another added, “you should be better than this.”
But there were a few people in the comments section who supported the royal ribbing:
- “More proof Blake & Ryan are Americas Queen & King!! ❤👏”
- “Those are some Kate Middleton skills in that first photo 👌”
- “People who don’t get the joke don’t get Blake’s humor 😭”
Neither Lively nor Betty Buzz immediately responded to requests for comment from TODAY.com.
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