Gigi Hadid Looks Like a Literal Doll With This 1930s-Inspired Bob

Long bobs and dad lobs are all the rage these days, but the origin of the hairstyle is close-cropped and blunt. And that’s the retro style model Gigi Hadid is rocking in her latest Miu Miu campaign.

Steven Meisel/Courtesy of Miu Miu

In the pictures, photographed by Steven Meisel, Hadid carries the Wander and Arcadie bags. Her soft makeup gives her an all-American look, and her pinned waves are so 1930s—and that reference is intentional.

Per Miu Miu’s press release, the campaign draws inspiration “from the stylized work of the pioneering British interwar photographer Yevonde. A feminist and suffragette, Yevonde’s career emblematizes freedom and independence…. Yevonde’s work of the 1930s is groundbreaking for its use of delicately nuanced and considered color, creating surreally perfect arrangements of models and high-society elites within utopian scopes of unreal props, drapery, and foliage.”

It’s a new look for Hadid, the ultra-modern model, but it works. “GORGEOUS,” wrote her mother, Yolanda Hadid, on Hadid’s post of the pictures. Kylie Jenner added the same comment but in lower case.

Steven Meisel/Courtesy of Miu Miu