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Meghan Markle has returned to Instagram!
Four years after the last social media post on her and Prince Harry’s @SussexRoyal Instagram page, the 42-year-old launched a new account on the platform.
On March 14, American Riviera Orchard shared its first posts on its page with a bio that reads, “By Meghan, the Duchess of Sussex.”
The first nine posts combine to form a decorative logo with the words “American Riviera Orchard Montecito” beneath. Additionally, the page shared a behind-the-scenes story that showed Markle making flower arrangements and cooking in a kitchen, accompanied by the song “I Wish You Love” by Nancy Wilson.
The name appears to be a nod to the California-based area that the former actor and her husband now call home. After moving to the United States in 2022, she and Harry settled into a home in Montecito, California, where they are raising their children Archie, 4, and Lilibet, 2.
What is the American Riviera?
The new page also includes a link to the website American Riviera, where users are invited to join a waitlist so that they can be “the first to know about products, availability and updates from American Riviera Orchard.”
Montecito itself is an unincorporated town in Santa Barbara, California. Santa Barbara is known as the American Riviera.
As of this publication, the page had already racked up 44.5K followers within an hour of its first launch.
Meghan Markle’s previous Instagram accounts
The duchess used social media extensively prior to marrying Prince Harry.
In 2014, she launched The Tig, a lifestyle blog that covered a wide range of topics, including food, travel, fashion, beauty and wellness. The website featured Meghan’s writing and blog posts as well as articles contributed by friends and writers.
In April 2017, months before she and Prince Harry announced their engagement, she shut down the website.
Two years later, in April 2019, Meghan and Harry launched the Sussex Royal Instagram account as part of an official move to split their household from other royal family members.
In their first official post on the Instagram page, the couple shared their hope to share their efforts and the causes that they supported. The couple posted their final message to the account in March 2020. Today, the page still has 9.2M followers.
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